The Bear that Enjoyed Reading

The Bear that Enjoyed Reading

In olden times bears were worshiped by humans.  They were often used as symbols of the Christian church because  they were clever, powerful, wonderful climbers and fast runners. Because of their many attributes there was once a man who set about trying to teach a mountain bear to read. He spoke to the bear at length about the advantages of reading and how the bear could earn a better living if he could learn from books. The bear sat quietly and listened to the man. The bear could tell the man was very convinced of his argument and the bear felt sure that if he just sat quietly and pretended that he understood whatever the man was talking about then he would get some kind of reward.  To thank the bear for listening, the man gave the bear a small pile of raisins. After some time the man gave the bear a book but the bear didn’t know what to do with it. So the man put a raisin between every page, and the bear liked the sweet raisins so much he turned every page and found another raisin. The man was very pleased because the bear was now holding the book, looking at every page and then turning to the next page.  The man was sure that this was just the encouragement that the bear needed to begin to learn to read. When the bear got to the last page and the last raisin and was sure there were no more raisins he threw away the book disappointed and lumbered back into the forest to look for more food.

(This is a retelling of an old Armenian fable)


In International Development we often find ourselves embarking on something that someone, somewhere seems to think is a good idea and will benefit people’s lives. Mostly we focus on the external drivers and the manifestation of concrete, visible change as the indicator of success. We assume that seeing external change means that there is some kind of corresponding “internal” change, a change in the way people who are poor see things and make sense of their world as demonstrated by their actions. But the priority of getting external change often leads to us only focusing on doing those things that will make it seem that change is taking place. And as is the case for the man in the story, we can be blind to what is really going on. In order to see external change the man effectively bribes the bear to take the action he desires, as though the external action will lead to internal change. But in fact, it is almost always the reverse. But if, like the man, you are looking for fast results and what you do if offer the equivalent of raisins, it will be inconsequential and not contribute to the desired change. The only way the bear is ever going to read is if he has the capability to read; even if he can he needs the motivation to determine that learning to read seems  like a genuinely better option than his other alternatives. Clearly, in the story, neither is the case. In International Development, as often as not when the project finishes and the funding runs out, a community reverts back to what it knows, just as the bear did, because only the external manifestations of change, driven by one form or raisins or another, were present.

Jock Noble is the Lead or World Visions Economic Development Learning Hub for the Middle East and Eastern Europe. After a career of trying to teach turtles to fly he finally got into the water and is learning to swim with them.

© Words and pictures Jock Noble: Original pictures by the wonderfully talented Armenian Artist – Anna Avetisyan

About jocknoble

I have worked in thirty countries with most time spent in India, Kenya, Indonesia, USA , Australia and Armenia. My current role with World Vision International is as a Livelihoods Advisory based in Manila. Before this I spent 4 years based in Armenia leading an economic development learning hub for 10 countries across the Middle East and Eastern Europe. I spent 8 years with World Vision Australia where I founded and lead the Social Entrepreneurship and Economic Development Unit (SEED), a team of economic development specialists,to establish and support innovative initiatives in poor communities from Africa to the Asia Pacific, Senegal to Timor Leste.. I believe the reason people are poor is that they do not have enough money and our challenge is to help instill hope and a genuine sense of self-belief, starting with those of us who somehow work in development. I was the founder and CEO of Diversity@work Australia Inc, a social enterprise developing innovative models, strategies and educational programs to strengthen companies through diversity and inclusion. I hold a Master of Entrepreneurship and Innovation and a Masters of Strategic Foresight from Swinburne University in Melbourne, post-graduate studies in Not for Profit Management at Georgetown University and Negotiation and Conflict Management at Latrobe University Melbourne. I was the Carey Medal winner for 2007 for exceptional and outstanding service to the community. So it goes Published Books: 'Postcards - What am I doing here' (2016) which is a collection of my blogs along with selected photographs, and Stores from the Road - Ten stories for workers in international development (2016)
This entry was posted in Stories From the Road and tagged , , , , . Bookmark the permalink.

19 Responses to The Bear that Enjoyed Reading

  1. corky shoes says:

    Fine way of describing, and good post to take data
    about my presentation focus, which i am going to deliver in university.

  2. I was very pleased to discover this page. I wanted to thank you
    for your time just for this fantastic read!!
    I definitely loved every bit of it and I have you bookmarked to look at new stuff on your website.

    Look at my blog … tracfone coupon

  3. Not the glittering weapon fights the fight but rather the heros heart.

  4. You’ve been really helpful to me. Thank you!

  5. Thanks for your help and for posting this article. It’s been great.

  6. Dude these articles are amazing. They helped me a lot.

  7. Damien Saxby says:

    Dude these articles are great. They helped me a lot.

  8. Thanks for writing this article. It helped me a lot and I love the subject.

  9. Thank you for your articles. They’re very helpful to me. May I ask you a question?

  10. Marva Taray says:

    Please tell me more about this. May I ask you a question?

  11. Your articles are extremely beneficial to me. May I request more information?

  12. It was really helpful to read an article like this one, because it helped me learn about the topic.

  13. Thank you for your articles. They are very helpful to me. May I ask you a question?

  14. Dear can you please write more on this? Your posts are always helpful to me. Thank you!

  15. Thank you for posting this post. I found it extremely helpful because it explained what I was trying to say. I hope it can help others as well.

  16. You helped me a lot by posting this article and I love what I’m learning.

  17. content says:

    The rich are always complaining. Zululand

  18. Thanks for posting such an excellent article. It helped me a lot and I love the subject matter.

  19. Thank you for writing such a great article. It helped me a lot and I love the subject.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s